The Government of Ethiopia (GOE) has set in train an initiative to develop the tourism sector in Ethiopia. This study … viable strategy to grow tourist visitation and revenues whilst supporting the GOE poverty reduction goals. The study … identified that tourism generated approximately US$ 132 million in in country expenditure revenue from a base of about 150 …

potential in the Musina Municipality is the absence of a well-articulated tourism strategy linked to the sustainable economic … have been increasingly coming to the forefront of research on tourism, few studies have taken a holistic approach …