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An exhibitors perspective : factors affecting selection of industrial trade shows in India and the importance of spot sales

Nayak, Jogendra Kumar - In: Journal of business-to-business marketing 26 (2019) 2, pp. 125-140

Persistent link: https://www.econbiz.de/10012196276

Testing the role of tourists' emotional experiences in predicting destination image, satisfaction, and behavioral intentions : a case of wellness tourism

Sharma, Pramodita; Nayak, Jogendra Kumar - In: Tourism management perspectives : TMP 28 (2018), pp. 41-52

Persistent link: https://www.econbiz.de/10011942412

Effect of family environment on adolescent compulsive buying : mediating role of self-esteem

Singh, Rashmi; Nayak, Jogendra Kumar - In: Asia Pacific journal of marketing and logistics 28 (2016) 3, pp. 396-419

Persistent link: https://www.econbiz.de/10011583327

Destination personality : scale development and validation

Kumar, Vikas; Nayak, Jogendra Kumar - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 1, pp. 3-25

Persistent link: https://www.econbiz.de/10011912148

Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms

Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73

Persistent link: https://www.econbiz.de/10011929880

The determinants and impact of outsourcing on small and medium enterprises : an empirical study

Nayak, Jogendra Kumar; Sinha, Gautam; Guin, Kalyan K. - In: IIMB management review 19 (2007) 3, pp. 277-284

Persistent link: https://www.econbiz.de/10003689677

Market-based organizational learning, pricing capability and business performance : the moderating effects of coordination mechanism and environmental dynamism

Ranjan, Piyush; Nayak, Jogendra Kumar - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2360-2378

Persistent link: https://www.econbiz.de/10014471964

Smes combating turbulence : examining the role of pricing capability in mitigating market turbulence and improving business performance

Ranjan, Piyush; Nayak, Jogendra Kumar - In: Journal of global marketing 36 (2023) 5, pp. 356-371

Persistent link: https://www.econbiz.de/10014390334

Achieving 5 Trillion Economy of India : Proceedings of 11th Annual International Research Conference of Symbiosis Institute of Management Studies

Chandani, Arti (ed.); Divekar, Rajiv (ed.); … - Symbiosis Institute of Management Studies / Annual … - 2022

The contents of this volume focuses on the economic issues such as income inequality, foreign direct investment, world income classification, business issues such as customer churn analysis, internal branding, human resources issues among others. The papers were presented during the 11th Annual...

Persistent link: https://www.econbiz.de/10012814834

A meta-analysis of TPB model in predicting green energy behavior : the moderating role of cross-cultural factors

Kumar, Ganesh; Nayak, Jogendra Kumar - In: Journal of international consumer marketing 35 (2023) 2, pp. 147-165

Persistent link: https://www.econbiz.de/10014321463