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Interplay between intended brand identity and identities in a Nike related brand community : co-existing synergies and tensions in a nested system
Kornum, Niels; Jones, Richard; Al Zagir, Nadia; … - In: Journal of business research : JBR 70 (2017), pp. 432-440
Persistent link: https://www.econbiz.de/10011620564
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The post-human future of brands
Kozinets, Robert V. - In: Strong brands, strong relationships, (pp. 149-158). 2015
Persistent link: https://www.econbiz.de/10011313576
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Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V. - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 6, pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
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Reprint: YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V. - In: Journal of business research : JBR 131 (2021), pp. 349-365
Persistent link: https://www.econbiz.de/10012545010
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Why we need utopia now, and how to use it
Kozinets, Robert V. - In: Journal of business research : JBR 131 (2021), pp. 366-369
Persistent link: https://www.econbiz.de/10012545012
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YouTube utopianism : social media profanation and the clicktivism of capitalist critique
Kozinets, Robert V. - In: Journal of business research : JBR 98 (2019), pp. 65-81
Persistent link: https://www.econbiz.de/10012007165
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Consuming technocultures : an extended JCR curation
Kozinets, Robert V. - In: Journal of consumer research : JCR ; an … 46 (2019) 3, pp. 620-627
Persistent link: https://www.econbiz.de/10012120602
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Immersive netnography : a novel method for service experience research in virtual reality, augmented reality and metaverse contexts
Kozinets, Robert V. - In: Journal of service management 34 (2023) 1, pp. 100-125
Persistent link: https://www.econbiz.de/10013537618
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Algorithmic branding through platform assemblages : core conceptions and research directions for a new era of marketing and service management
Kozinets, Robert V. - In: Journal of service management 33 (2022) 3, pp. 437-452
Persistent link: https://www.econbiz.de/10013325615
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Qualitative consumer & marketing research
Belk, Russell W.; Fischer, Eileen; Kozinets, Robert V. - 2013 - 1. publ.
Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a...
Persistent link: https://www.econbiz.de/10009754227