Narrow search
Showing 71 - 80 of 172
Cover Image
On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach
Licata, Jane W.; Mowen, John C.; Harris, Eric G.; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 256-271
Persistent link: https://www.econbiz.de/10006151050
Cover Image
On the Trait Antecedents and Outcomes of Service Worker Job Resourcefulness: A Hierarchical Model Approach
Licata, Jane W.; Mowen, John C.; Harris, Eric G.; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 256
Persistent link: https://www.econbiz.de/10006151051
Cover Image
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors
Donavan, D.Todd; Brown, Tom J.; Mowen, John C. - In: Journal of marketing 68 (2004) 1, pp. 128-146
Persistent link: https://www.econbiz.de/10005929503
Cover Image
The Company and the Product: Corporate Associations and Consumer Product Responses
Brown, Tom J.; Dacin, Peter A. - In: Journal of marketing 61 (1997) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10005986480
Cover Image
Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology
Brown, Tom J.; Dacin, Peter A.; Pratt, Michael G.; … - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 99-106
Persistent link: https://www.econbiz.de/10006149016
Cover Image
Corporate Branding, Identity, and Customer Response
Dacin, Peter A.; Brown, Tom J. - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 95-98
Persistent link: https://www.econbiz.de/10006149017
Cover Image
Research Note: Improving the Measurement of Service Quality
Brown, Tom J.; Churchill Jr, Gilbert A.; Peter, J.Paul - In: Journal of retailing 69 (1993) 1, pp. 127-139
Persistent link: https://www.econbiz.de/10006638520
Cover Image
Reassessing the Impact of Television Advertising Clutter
Brown, Tom J.; Rothschild, Michael L. - In: Journal of consumer research : JCR ; an … 20 (1993) 1, pp. 138-146
Persistent link: https://www.econbiz.de/10006687961
Cover Image
Caution in the Use of Difference Scores in Consumer Research
Peter, J.Paul; Churchill Jr, Gilbert A.; Brown, Tom J. - In: Journal of consumer research : JCR ; an … 19 (1993) 4, pp. 655-662
Persistent link: https://www.econbiz.de/10006687972
Cover Image
RESEARCH NOTES AND COMMUNICATIONS - The Customer Orientation of Service Workers: Personality Trait Effects on Self- and Supervisor Performance Ratings
Brown, Tom J.; Mowen, John C.; Donavan, D.Todd; Licata, … - In: Journal of marketing research : JMR 39 (2002) 1, pp. 110-119
Persistent link: https://www.econbiz.de/10006655462