argues that firms’ export decisions are sensitive to their sizes and their product quality level. Specifically, a firm …-sized exporters narrow their product quality range to focus on an export variety. In contrast, existing exporters (large firms) can … compete on both price and quality under trade liberalization by expanding their export product range toward both the low …

top-quality products on the intensive margin. The product quality ladder also governs firms' export dynamics, both in …

for higher quality goods. We test the proposed theory using a highly disaggregated Argentinean firm-level wine export … depreciation and with quality, leading to more pricing-to-market and to a smaller response of export volumes to a real depreciation …