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Marketing to children and teens on Australian food company web sites
Jones, Sandra C.; Reid, Amanda - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10003972253
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Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Callaway, Stephen K. - In: International journal of internet marketing and … 6 (2010) 2, pp. 199-221
Persistent link: https://www.econbiz.de/10003977949
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Six p's of youth social media from a young consumer's perspective
Hongjun, Wang - In: Young consumers : insight and ideas for responsible … 13 (2012) 3, pp. 303-317
Persistent link: https://www.econbiz.de/10009657991
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FRIENDVERTISING : a new advertising strategy in social network marketing
Ozturk, R. Gulay - In: Marketing in the cyber era : strategies and emerging trends, (pp. 190-215). 2014
Persistent link: https://www.econbiz.de/10010241419
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Visual perceptions of snack packages among preschool children
Nelson, Michelle R.; Duff, Brittany R. L.; Ahn, Regina - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 385-406
Persistent link: https://www.econbiz.de/10011522148
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
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Video games and young children's evolving sense of identity : a qualitative study
Bassiouni, Dina H.; Hackley, Christopher E. - In: Young consumers : insight and ideas for responsible … 17 (2016) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10011522194
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van; Rozendaal, Esther; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
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Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien; Moons, Ingrid; Pelsmacker, Patrick de - In: Young consumers : insight and ideas for responsible … 18 (2017) 1, pp. 54-69
Persistent link: https://www.econbiz.de/10011716507