This study addresses the issue of sustainability reporting by corporations, and the framework(s) and guidelines used in … companies, to adopt sustainable practices and to integrate sustainability information into their reporting cycle". And it is the … this study. The study provides, firstly, a brief background on the group responsible for the sustainability reporting …

International Integrated Reporting Council’s Pilot Programme, in order to investigate how integrated reports are used as instruments … organizations, experienced in sustainability reporting. We used both quantitative and qualitative data extracted from the integrated … reports as marketing communication tools. The main results show that the provisions of the International Integrated Reporting …