This research employs two alternatively framed but formally equivalent discrete choice ex- periments that examine UK consumer preferences regarding chlorine washed chicken. One is framed in a common purchase format, the other employs a format that endows respondents with a voucher that they can...

We report the findings from a hypothetical discrete choice experiment (DCE) examining UK consumer attitudes for food produced using agricultural production methods currently prohibited in the UK i.e., hormone implants in beef; Ractopamine in pig feed; chlorine washed chicken; and Atrazine pesticide. Our...

In this paper we investigate how consumers respond to the UK food label Traffic Light System (TLS). Employing a Choice Experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS nutrition label. In particular, we identify...

A new approach is developed for the treatment of 'Don't Know' (DK) responses, within Choice Experiments. A DK option is motivated by the need to allow respondents the opportunity to express uncertainty. Our model explains a DK using an entropy measure of the similarity between options given to...

A method for treating Contingent Valuation data obtained from a polychotomous response format designed to accommodate respondent uncertainty is developed. The parameters that determine the probability of indefinite responses are estimated and used to truncate utility distributions within a...