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Research methods in service innovation
Sørensen, Flemming (contributor);  … - 2017
Contents: 1. Service innovation research methods / Flemming Sørensen and Francesco Lapenta -- 2. Quantitative measurement instruments: a case of developing a method for measuring innovation in service firms / Jon Sundbo -- 3. The critical incident technique and everyday innovation / Lars...
Persistent link: https://www.econbiz.de/10012419921
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Research methods in service innovation
Sørensen, Flemming (ed.); Lapenta, Francesco (ed.) - 2017
Persistent link: https://www.econbiz.de/10011620620
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Perspective: new service development : how the field developed, its current status and recommendations for moving the field forward
Biemans, Wim G.; Griffin, Abbie; Moenaert, Rudy K. - In: The journal of product innovation management : an … 33 (2016) 4, pp. 382-397
Persistent link: https://www.econbiz.de/10011599073
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Service innovation field experiments : developing and testing new innovation processes
Sørensen, Flemming - In: Research methods in service innovation, (pp. 181-202). 2017
Persistent link: https://www.econbiz.de/10011635829
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Hybride Leistungskonfigurationen : ein strategiebegleiteter Konstruktionsansatz
Reiß, Michael; Günther, Armin - In: Marketing : ZFP ; journal of research and management 32 (2010) 2, pp. 105-115
Persistent link: https://www.econbiz.de/10003976383
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The critical incident technique and everyday innovation
Fuglsang, Lars - In: Research methods in service innovation, (pp. 40-59). 2017
Persistent link: https://www.econbiz.de/10011635747
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Laddering method in service innovation research
Grünbaum, Niels Nolsøe - In: Research methods in service innovation, (pp. 60-75). 2017
Persistent link: https://www.econbiz.de/10011635749
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Marketing research: management and methods
Wentz, Walter B. - 1972
Persistent link: https://www.econbiz.de/10000556155
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Marketing research : its function, scope, and method
Phelps, Dudley Maynard - 1937
Persistent link: https://www.econbiz.de/10000399119