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"Cargo cult" science in traditional organization and information systems survey research : a case for using nontraditional methods of data collection, including Mechanical Turk and...
Lowry, Paul Benjamin; D'Arcy, John; Hammer, Bryan; … - In: The journal of strategic information systems : … 25 (2016) 3, pp. 232-240
Persistent link: https://www.econbiz.de/10011566746
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Implizite Untiefen : hypnotische Trance als Instrument der qualitativen Marktforschung
Keil, Tobias - 2014
Persistent link: https://www.econbiz.de/10010458291
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Practitioners as theorists : para-ethnography and the collaborative study of contemporary organizations
Islam, Gazi - In: Organizational research methods : ORM 18 (2015) 2, pp. 231-251
Persistent link: https://www.econbiz.de/10010506327
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The labors of the Odysseaans and the the legacy of the Odyssey
Belk, Russell W. - In: Journal of historical research in marketing 6 (2014) 3, pp. 379-404
Persistent link: https://www.econbiz.de/10010414277
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Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 467-479
Persistent link: https://www.econbiz.de/10009295481
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Conceptualising the value of web content in marketing research
Chang, Joshua - In: Marketing intelligence & planning 29 (2011) 7, pp. 687-696
Persistent link: https://www.econbiz.de/10009384723
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Hypothesen und Vorwissen in der qualitativen Marktforschung
Auer-Srnka, Katharina J. - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 159-172). 2009
Persistent link: https://www.econbiz.de/10003827382
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Objektive Hermeneutik
Lueger, Manfred; Meyer, Renate E. - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 173-187). 2009
Persistent link: https://www.econbiz.de/10003827383
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Netnographie
Beckmann, Suzanne C.; Langer, Roy - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 219-228). 2009
Persistent link: https://www.econbiz.de/10003827386
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Sampling-Methoden in der Marktforschung : wie man Untersuchungseinheiten auswählen kann
Meyer, Michael; Reutterer, Thomas - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 229-246). 2009
Persistent link: https://www.econbiz.de/10003827387