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Theories of knowledge and focus groups in organization and management research
Coule, Tracey - In: Qualitative research in organizations and management : … 8 (2013) 2, pp. 148-162
Persistent link: https://www.econbiz.de/10009793432
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Application of metric conjoint analysis in family business research
Hanisch, David N.; Rau, Sabine B. - In: Journal of family business strategy 5 (2014) 1, pp. 72-84
Persistent link: https://www.econbiz.de/10010366773
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Thematic discrepancy analysis : a method to gain insights into lurkers and test for non-response bias
Thompson, Scott A.; Loveland, James M.; Fombelle, Paul W. - In: Journal of interactive marketing : a quarterly … 28 (2014) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10010347803
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Alles nur ein Spiel? : Gamification-Ansätze in der Marktforschung
Tuschl, Stefan; Meister, Sandra; Laube, Sarah - In: Marktforschung der Zukunft - Mensch oder Maschine? : …, (pp. 189-215). 2016
Persistent link: https://www.econbiz.de/10011550395
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Quantitative methods in marketing
Baron, Steve; Ashman, Rachel - In: The marketing book, (pp. 211-270). 2016
Persistent link: https://www.econbiz.de/10011471646
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A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias; Ellram, Lisa M.; Tate, Wendy L. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
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This is going to hurt : compassionate research methods
Hansen, Hans; Trank, Christine Quinn - In: Organizational research methods : ORM 19 (2016) 3, pp. 352-375
Persistent link: https://www.econbiz.de/10011516400
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Alternative market research methods : market sensing
Longbottom, David (ed.); Lawson, Alison (ed.) - 2017
Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process...
Persistent link: https://www.econbiz.de/10011556475