Ribeiro, José Cadima; Viseu, José; Pereira, Nuno - Núcleo de Investigação em Políticas Económicas … - 2004
contribute for the improvement of planning and implementation strategies of tourism marketing at regional level. Data regarding … tourism marketing. Despite the fact that already many studies have been made, internationally, on the impact of sport events … substantial additional financial effort was made. In what concerns the private regional tourism agents, no promotion could be …