The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social …, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism … development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative …

"Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that … techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with … tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for …

jobholders and the student participants. This study contributes to tourism literature and has helpful implications for the …