Purpose – Place marketing approaches are increasingly employed by public authorities competing to attract capital … that prevent place marketing research from making significant progress. Second, to overcome these obstacles, the paper … development of a theory of place marketing. Findings – This work first identifies the need for a more rigorous approach to the …

underpinned by research and a consequent marketing plan. The campaign was adequately resourced, professionally implemented, and … management and marketing principles to places by providing details of the campaign and lessons learnt from a review of its …

combination of the distinct literatures on place branding, general marketing, tourism, human geography, and collaborative … the urban governance literature as well as the debate among marketing scholars over participatory marketing and branding …

. Practical implications – Destination marketing managers can think outside of given narratives to create their own sustainability … stories that might help the place achieve a competitive advantage. Originality/value – Knowledge into sustainability marketing …

Purpose The purpose of this paper is to investigate the marketing actions developed for rural tourism lodgings and the … undertaken along with a cluster analysis aimed at identifying groups of suppliers according to the types marketing activities …. Moreover, they dedicate very little of their time to managing the tourism lodging and develop few marketing activities. Despite …