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The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT …) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies … influenced the successful development and implementation of marketing strategies, ICT support, and service quality. The impact of …
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This study explores the significance of two determinants: Supply Chain Capabilities and Supply Chain Visibility, in the intricate interplay among Supply Chain Resilience, Supply Chain Performance, and Firm Performance. A dataset comprising 221 participants from Vietnamese garment manufacturing...
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