Narrow search
Showing 1 - 10 of 81
Cover Image
Cash to price ratio & stock returns : evidence from emerging markets
Fatima, Nudrat; Waqas, Muhammad; Hassan, Rameez; Fraz, Ahmad - In: International journal of economics and finance 9 (2017) 11, pp. 153-162
Persistent link: https://www.econbiz.de/10011764357
Cover Image
The role of brand experience and student engagement in the creation of brand equity in a higher education context
Muhammad Waqas - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 451-474
Persistent link: https://www.econbiz.de/10013417411
Cover Image
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: The journal of brand management : an international journal 29 (2022) 2, pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Cover Image
Customer experience : a systematic literature review and consumer culture theory-based conceptualisation
Muhammad Waqas; Zalfa Laili Hamzah; Noor Akma Mohd Salleh - In: Management review quarterly 71 (2021) 1, pp. 135-176
Persistent link: https://www.econbiz.de/10012432250
Cover Image
Managerial latitude and adaptive selling : important roles of salesperson perceived control and work centrality
Khalid, Adeel; Singh, Sanjay K.; Usman, Muhammad; … - In: Journal of business research : JBR 172 (2024), pp. 1-9
Persistent link: https://www.econbiz.de/10014547372
Cover Image
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan : a managerial perspective
Muhammad Waqas; Mian, Sarmad Jan; Nazir, Nabila - In: Journal of Islamic marketing 14 (2023) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10013536370
Cover Image
Consumer repurchase intention of smart wearable devices : an extension of the technology integration model
Zalfa Laili Hamzah; Muhammad Waqas; Rohayu Binti Rahman; … - In: International journal of technology marketing : IJTMkt 17 (2023) 1, pp. 78-98
Persistent link: https://www.econbiz.de/10013503847
Cover Image
Government debt and budget deficit nexus in Pakistan: Evidence for Ricardian Equivalence Hypothesis
Shamsi, Neelma; Waqas, Muhammad; Zahid, Sarwar - In: Romanian Journal of Fiscal Policy (RJFP) 7 (2016) 1, pp. 13-23
We checked the validity of Ricardian Equivalence Hypothesis in Pakistan by using structural consumption and saving function. By using ordinary least square method we checked the restrictions of Ricardian equivalence hypothesis that has been rejected by the vale of Wald test. The Engel-Granger...
Persistent link: https://www.econbiz.de/10012018489
Cover Image
The relationship between laissez‐faire leadership and burnout : Mediation through work alienation and the moderating role of political skill
Usman, Muhammad; Ali, Moazzam; Yousaf, Zahid; Anwar, Farooq - In: Canadian Journal of Administrative Sciences / Revue … 37 (2020) 4, pp. 423-434
Persistent link: https://www.econbiz.de/10012272832
Cover Image
What drives Muslim Malaysian consumers’ general attitude towards religious advertising?
Waqas, Muhammad - In: Journal of Islamic Accounting and Business Research 12 (2020) 1, pp. 97-111
Purpose: Given the increased interest in the practical significance of the general attitude towards religious advertising, the purpose of this paper is to examine what influences consumers’ general attitude towards religious advertising in Malaysia. Design/methodology/approach: An analytical...
Persistent link: https://www.econbiz.de/10012412994