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Assessing customer retention strategies in mobile telecommunications : hybrid MCDM approach
Jeng, Don Jyh-Fu; Bailey, Thomas - In: Management decision : MD 50 (2012) 9, pp. 1570-1595
Purpose: As wireless penetration continues to increase worldwide, competitors in the mobile telecommunication industry are changing their strategies from a growth model to a value‐added one. The companies that can attract and retain customers in this highly competitive and increasingly...
Persistent link: https://www.econbiz.de/10009681671
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Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
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Mobile Marktforschung mithilfe einer App - Erhebungssituation und Motivationsstruktur von Nutzern einer Marktforschungs-App
Bosch, Natalie Miriam - 2017
Persistent link: https://www.econbiz.de/10011756802
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Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin; Rajat Subhra Chatterjee; Foo, Pik-Yin - In: International journal of services, economics and management 12 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
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Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon; Kim, Soojung; Lee, Joonghwa - In: Journal of marketing communications 26 (2020) 6, pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
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The mediating role of popularity rank on the relationship between advertising and in-app purchase sales in mobile application market
Oh, Yun Kyung; Min, Jihong - In: The journal of applied business research 31 (2015) 4, pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
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Smartphones - a powerful tool for tourism : Romanian travel apps
Sergiu, Rusu; Csorba, Luiela Magdalena - In: Journal of economics and business research 22 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011572545
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Moderating effects of job relevance and experience on mobile wireless technology acceptance : adoption of a smartphone by individuals
Kim, Sang Hyun - In: Information & management : the internat. journal of … 45 (2008) 6, pp. 387-393
Persistent link: https://www.econbiz.de/10003766997
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A voice-enabled pervasive web system with self-optimization capability for supporting enterprise applications
Chang, Shuchih Ernest - In: Global implications of modern enterprise information …, (pp. 137-155). 2009
Persistent link: https://www.econbiz.de/10003778653
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Exploring enterprise mobility : lessons from the field
Sørensen, Carsten; Al-Taitoon, Adel; Kietzmann, Jan; … - In: Enterprise mobility : applications, technologies and …, (pp. 243-271). 2008
Persistent link: https://www.econbiz.de/10003772928