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Selling to a moving target: dynamic marketing effects in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
-
2015
Persistent link: https://www.econbiz.de/10011305263
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2
The air war versus the ground game : an analysis of multi-channel marketing in US presidential elections
Chung, Doug J.
;
Zhang, Lingling
-
2014
Persistent link: https://www.econbiz.de/10010485200
Saved in:
3
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
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4
Price bargaining and competition in online platforms : an empirical analysis of the daily deal market
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10012294599
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5
The dynamic advertising effect of collegiate athletics
Chung, Doug J.
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2013
Persistent link: https://www.econbiz.de/10009712366
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6
The dynamic advertising effect of collegiate athletics
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 679-698
Persistent link: https://www.econbiz.de/10010199460
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How to shift from selling products to selling services : it takes different skills and a different focus
Chung, Doug J.
- In:
Harvard business review : HBR
99
(
2021
)
2
,
pp. 48-52
Persistent link: https://www.econbiz.de/10012548833
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8
How much is a win worth? : an application to intercollegiate athletics
Chung, Doug J.
- In:
Management science : journal of the Institute for …
63
(
2017
)
2
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011647380
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9
Do bonuses enhance sales productivity? : a dynamic structural analysis of bonus-based compensation plans
Chung, Doug J.
;
Steenburgh, Thomas J.
;
Sudhir, K.
- In:
MSI reports : working paper series
(
2009
)
3
,
pp. 103-124
Persistent link: https://www.econbiz.de/10003950216
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10
Do bonuses enhance sales productivity? : a dynamic structural analysis of bonus-based compensation plans
Chung, Doug J.
;
Steenburgh, Thomas J.
;
Sudhir, K.
-
2010
Persistent link: https://www.econbiz.de/10008729398
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