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Effectiveness of global advertisement on culture of India: an emerging market

Srivastava, Rajesh Kumar - In: International Journal of Emerging Markets 5 (2010) 1, pp. 102-113

perceived; is it affected by consumers' age, education, religion besides collectivism, and individualistic behavior? Design … advertisement and how it will be affected by education, age, religion and collectivism, and individualistic behavior. Findings – It … is found that culture does affect the perception of global advertisement. Religion, age, and education do play a role in …

Persistent link: https://www.econbiz.de/10014788183

International trajectories of Brazilian companies

Bruno Cyrino, Alvaro; Penido Barcellos, Erika; Tanure, … - In: International Journal of Emerging Markets 5 (2010) 3/4, pp. 358-376

Purpose – It has been argued in the international business literature that companies begin their internationalization trajectories by entering countries that are geographically and psychically closest to the country in which their home market is located before entering more distant ones. This...

Persistent link: https://www.econbiz.de/10014788195

Chinese MNEs and Latin America: a review

Fornes, Gaston; Butt‐Philip, Alan - In: International Journal of Emerging Markets 6 (2011) 2, pp. 98-117

Purpose – This paper aims to review and analyse the literature on the internationalisation of companies from China to Latin America (LA). Design/methodology/approach – The approach taken is that of a general review. Findings – The analysis shows that: the vast majority of academic...

Persistent link: https://www.econbiz.de/10014788203

The competitive challenge of emerging markets: the case of medical tourism

Enderwick, Peter; Nagar, Swati - In: International Journal of Emerging Markets 6 (2011) 4, pp. 329-350

Purpose – Increasing globalisation of the healthcare sector suggests that there may be new competitive opportunities for emerging economies in this price‐sensitive sector. The purpose of this paper is to examine the extent to which emerging economies, and in particular the four major Asian...

Persistent link: https://www.econbiz.de/10014788216

A review of institutional influences on the rise of made-in-China multinationals

Yang, Xiaohua; D. Stoltenberg, Clyde - In: International Journal of Emerging Markets 9 (2014) 2, pp. 162-180

. The research contributes to the study of globalization of Chinese enterprises by exploring the renewed dynamic …

Persistent link: https://www.econbiz.de/10014788882

Reverse innovation: a systematic literature review

Hadengue, Marine; de Marcellis-Warin, Nathalie; Warin, … - In: International Journal of Emerging Markets 12 (2017) 2, pp. 142-182

Purpose Interest in reverse innovation (RI) is increasing. According to the authors’ review, more than 350 reliable sources (scientific publications, academic books and working papers) examine or at least discuss the concept. As RI gains popularity among academic authors, some discrepancies...

Persistent link: https://www.econbiz.de/10014789130

Strategies in an era of global competition

Buxey, Geoff - In: International Journal of Operations & Production Management 20 (2000) 9, pp. 997-1016

The Australian government welcomed globalisation and led the way with tariff reductions, claiming that many local manufacturers were inefficient and inward looking as a result of over protection. This paper reports on a series of interviews conducted in companies belonging to the (small)...

Persistent link: https://www.econbiz.de/10014789453

Managing a labor strike at a maquiladora industry ‐ A case study

Dowlatshahi, S. - In: International Journal of Operations & Production Management 21 (2001) 5/6, pp. 728-748

ABC Consumer Electronics is headquartered in the USA, with major operations in Mexico. During the Mexican peso devaluation and economic crisis of late 1994, the company faced the greatest labor problem of its long history. The workers’ purchasing power was reduced to nearly one‐half of its...

Persistent link: https://www.econbiz.de/10014789517

TQM as a management strategy for the next millennia

Mehra, Satish; Hoffman, Joyce M.; Sirias, Danilo - In: International Journal of Operations & Production Management 21 (2001) 5/6, pp. 855-876

Total quality management (TQM) has been acclaimed as an organizational philosophy to enhance global competitiveness. Will TQM continue to be a management philosophy of the future in same shape, size, and design? This paper, through literature search and using field experts, identifies the future...

Persistent link: https://www.econbiz.de/10014789524

Searching for the sandcone in the GMRG data

Corbett, Lawrence M.; Clay Whybark, D. - In: International Journal of Operations & Production Management 21 (2001) 7, pp. 965-980

Over the last few years, several international studies have independently shown a significant correlation between the number and intensity of manufacturing practices in use and the performance of a firm. The conclusion is an unsettling: “the more the better.” This paper uses the Global...

Persistent link: https://www.econbiz.de/10014789528