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Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 634-649

Persistent link: https://www.econbiz.de/10011622671

The transformation of value and evolution of customer experience : an exploration of the typologies, facets and significance

Tandon, Anushree; Tripathi, Vibhuti; Gupta, Ashish - In: International journal of Indian culture and business … 8 (2014) 4, pp. 425-441

Persistent link: https://www.econbiz.de/10011282823

Experiencing flavourful fun : delighting customers the RB way

Tripathi, Vibhuti; Tandon, Anushree; Gupta, Ashish - In: Global business review 16 (2015) 2, pp. 341-347

Persistent link: https://www.econbiz.de/10011410133

Managing shopping experience through mall attractiveness dimensions

Tandon, Anushree; Gupta, Ashish; Tripathi, Vibhuti - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 4, pp. 634-649

Purpose The purpose of this paper is to understand the dimensions of mall attractiveness for Indian shoppers from the metro cities of New Delhi, Kolkata, Chennai and Mumbai; and subsequently investigate the effect of these dimensions on shoppers’ mall experience. Design/methodology/approach A...

Persistent link: https://www.econbiz.de/10014675397

Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting

Gupta, Ashish; Tandon, Anushree - In: Emerging markets from a multidisciplinary perspective : …, (pp. 255-272). 2018

Persistent link: https://www.econbiz.de/10011825173

Motivations of social entrepreneurs : use of self-determination theory to gain insight into the Indian scenario

Tandon, Anushree; Gupta, Ashish; Katiyar, Gagan - In: International journal of business and globalisation : IJBG 28 (2021) 4, pp. 388-402

Persistent link: https://www.econbiz.de/10012612709

Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India : An Exploratory Study

Gupta, Ashish; Mishra, Vaibhav; Tandon, Anushree - 2021

The present research attempts to develop a theoretical framework for the assessment of shopping mall customer experience dimensions. It further classifies the variables associated with retail experiences that may attract customers in Tier-II and Tier- III cities towards the malls. Exhaustive...

Persistent link: https://www.econbiz.de/10013214892

Impact of digitisation on entrepreneurial ecosystems : an Indian perspective

Tandon, Anushree; Gupta, Ashish; Goel, Puja; Singh, … - In: International journal of business and globalisation : IJBG 25 (2020) 2, pp. 154-169

Persistent link: https://www.econbiz.de/10012250601

Exploring reelationship marketing dimensions and their effect on customer loyalty : a study of Indian mobile telecom market

Gupta, Ashish; Sahu, G. P. - In: International journal of business innovation and research 9 (2015) 4, pp. 375-395

Persistent link: https://www.econbiz.de/10011545293

Sustainability in the Gig Economy : Perspectives, Challenges and Opportunities in Industry 4.0

Gupta, Ashish (ed.); Tewary, Tavishi (ed.); … - 2022

Evolution of Gig Economy: A Review -- Gig Workforce: A Saviour During COVID-19 Pandemic -- Sustaining Gig Economy in Industry 4.0 -- Dark Side of Gig Economy: A Legal Perspective -- Achieving SDGs Under Gig Economy -- Managing Business in Crisis: Future Implications of COVID-19.

Persistent link: https://www.econbiz.de/10013202322

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