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Messenger Marketing : wie Unternehmen WhatsApp & Co erfolgreich für Kommunikation und Kundenservice nutzen
Mehner, Matthias - 2019
Dieser Leitfaden zeigt Ihnen, wie Sie Messenger-Dienste für Kommunikationsziele im Unternehmen erfolgreich einsetzen können. Sie erhalten gebündelt praxiserprobtes Wissen zu den Einsatzmöglichkeiten der verschiedenen Messenger. Erfahren Sie alles über den Weg zur richtigen Strategie, die...
Persistent link: https://www.econbiz.de/10012027759
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Digital and social media marketing : a results-driven approach
Heinze, Aleksej (ed.); Fletcher, Gordon (ed.);  … - 2016
Cover -- Title -- Copyright -- Contents -- List of boxes -- List of case studies -- List of figures -- List of tables -- Notes on contributors -- Acknowledgements -- Definitions of terms -- Section I Introduction -- 0 A visual introduction to Digital and Social Media Marketing -- 0.1 You and...
Persistent link: https://www.econbiz.de/10011909763
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Role of social media in social change : an analysis of collective sense making during the 2011 Egypt Revolution
Oh, Onook; Eom, Chanyoung; Rao, H. Raghav - In: Information systems research : ISR 26 (2015) 1, pp. 210-223
Persistent link: https://www.econbiz.de/10010514447
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Constructive voice behavior for social change on social networking sites : a reflection of moral identity
Bhatti, Zeeshan Ahmed; Arain, Ghulam Ali; Akram, … - In: Technological forecasting & social change : an … 157 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012515347
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Digital platforms as facilitators of dialogic co-creation of displaced object biographies
Cui, Mingshi; Vavoula, Giasemi - In: Journal of cultural management and cultural policy 7 (2021) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10012604699
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Solving complex problems : enduring solutions through social entrepreneurship, community action, and social marketing
Hamby, Anne; Pierce, Meghan; Brinberg, David - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 369-380
Persistent link: https://www.econbiz.de/10011791095
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Digital entrepreneurial charity, solidarity, and social change
Saiz-Alvarez, José Manuel; Colvin Díez, Jorge; … - In: International journal of e-entrepreneurship and … 7 (2017) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10011779311
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Webolution : (Über-)Leben in der digitalen Welt
Klingenburg, Peter (ed.); Nebendahl, Jens F. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008658684
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Economics 2.0 : the natural step towards a self-regulating, participatory market society
Helbing, Dirk - In: Evolutionary and institutional economics review 10 (2013) 1, pp. 3-41
Persistent link: https://www.econbiz.de/10010240571
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Labour out of control : the political economy of capitalist and ethical organizations
O'Neil, Mathieu - In: Organization studies : an international … 36 (2015) 12, pp. 1627-1647
Persistent link: https://www.econbiz.de/10011525484