The main purpose of CRM is to get to know the customer as well as possible, which can help a company to deliver better, more appropriate and higher added value to the customer. A strong connection with the customers is the key to their satisfaction, especially if this connection is attained...

Market globalization, increasing competition and the development of the information technology, along with unstable economic conditions and searching for areas of cost reduction, have lead to increasing importance of business logistics in last few decades. As the definition of logistics (Ben...

Increasing development of the Internet and the use of information and communication technology contributed to the development of e-retailing in consumers‘ purchasing. The main purpose of this paper is to explore overall perceptions of e-retailing among Croatian consumers. In particular, the...

Abstract Informatisation, internationalisation and globalisation have dramatically changed retail sector; speeding up the retail processes, creating new sale formats, fastening the increase of income etc. During the last decade, logistics influenced the development of retailing by cutting down...