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Globally, online group buying (OGB) enjoys wide acceptance within the ecosystem of electronic commerce. Despite its popularity, it is still nascent in Nigeria and most sub-Saharan African (SSA) economies. With increased internet and online shopping penetration in SSA, the low-price advantage of...
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Technological innovations have driven economic development and improvement in living conditions throughout history. However, the majority of smallholder farmers in sub-Saharan Africa have seldom adopted or used science-based technological innovations. Consequently, several scholars have been...
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