Purpose: This paper aims to examine the presence of an executive with customer experience (ECE) in a supplier firm’s top management team (TMT). The role of ECE presence remains understudied in the marketing literature. This study attempts to examine the relationship between ECE presence and...

Technology transfer offers global firms an opportunity to reduce the costs involved in serving emerging markets as well as to source from low-cost locations for their home markets. However, it also poses a potential risk of imitation by local competitors who may enter the market(s). We introduce...

In recent years, criticism of online marketplaces has been incessant because of the widespread presence of counterfeit goods. This study develops an analytical framework to investigate the interactions among an online marketplace, an authentic brand seller, and a counterfeiter of the brand. Both...

In this paper, we study how an informal, long-term relationship between a manufacturer and a retailer performs in turbulent market environments characterized by uncertain demand. We show that the long-term partnership based on repeated interaction is sustainable under price-only contracts when...

Firms enjoy declining cost per unit of output with increasing cumulative output in a variety of industries, which gives rise to consumer concerns about transaction fairness. Consumers are less likely to purchase from a firm if it continues to reap an unfairly high profit margin. Intuitively,...

We study how the presence of consumers' peer-to-peer sharing option in addition to exclusive ownership affects sellers' pricing and product design decisions, as well as consumers' benefits. We identify the conditions in which a seller would accommodate or hinder sharing by pricing the product...

Product assortment is a critical competitive tool for retailers to increase sales, maximize profits, and attain customer satisfaction. Increasingly, more and more retailers provide in-store product assortment information online or via smartphone apps for consumers to check if their preferred...