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Non-comparative and comparative advertising in oligopolistic markets

Alipranti, Maria; Mitrokostas, Evangelos; Petrakēs, … - 2016

We study firms' advertising strategies in an oligopolistic market in which both non-comparative and comparative advertising are present. We show that in equilibrium firms mix over the two types of advertising, with the intensity of comparative advertising exceeding that of non-comparative...

Persistent link: https://www.econbiz.de/10011552293

Measuring bilateral market power in international markets of vertically differentiated agricultural commodities

Yamaura, Koichi; Xia, Tian - In: Journal of agricultural & food industrial organization 14 (2016) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10011552485

Oligopolistic vs. monopolistic competition : do intersectoral effects matter?

Aspremont, Claude d'; Dos Santos Ferreira, Rodolphe - In: Economic theory : official journal of the Society for … 62 (2016) 1/2, pp. 299-324

Persistent link: https://www.econbiz.de/10011554276

Identification in differentiated products markets using market level data

Berry, Steven; Haile, Philip A. - In: Econometrica : journal of the Econometric Society, an … 82 (2014) 5, pp. 1749-1797

Persistent link: https://www.econbiz.de/10011556913

Sequential mergers under general symmetric product differentiation with four firms

Ebina, Takeshi; Shimizu, Daisuke - In: Asia-Pacific journal of accounting & economics : APJAE 23 (2016) 3, pp. 306-326

Persistent link: https://www.econbiz.de/10011536420

Electronic coordination in oligopolistic markets : impact on transport costs and product differentiation

Bandulet, Martin; Morasch, Karl - 2002

Produktdifferenzierung eigentlich erhöhen. Wir analysieren die Interaktion der Investitionsentscheidungen in transportkostensenkende … elektronische Koordination und in verstärkte Produktdifferenzierung in einem Duopol mit räumlich getrennten Märkten. Wir zeigen … Parameterbereiche existieren in denen die Unternehmen nach einer exogenen Senkung der Transportkosten die Produktdifferenzierung …

Persistent link: https://www.econbiz.de/10010509336