This book provides a source of high-quality, practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business. The selected case studies are both good examples of wireless and mobile solutions and classical cases of multiple areas of common...

"This book brings together different perspectives on the understanding of e-service and mobile communication and their effect on the fields of marketing, management and information systems"--Provided by publisher.

Section I. Mobile Commerce Systems and Handheld Devices -- 1. Fundamentals of Mobile Commerce Systems -- 2. Mobile Commerce Applications -- 3. Mobile Handheld Devices -- 4. Essential Mobile-Commerce Technology --

"This book explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G. It identifies motivations and barriers to the adoption of 3G mobile multimedia services and provides an end-user perspective on mobile multimedia services that are likely to emerge...

The mobile services industry is going through a major transformation, which challenges many of the basic assumptions behind the existing business models. As the business paradigm shifts from voice-centric to data-centric mobile services, the ways of analyzing the industry need to evolve as well....

Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...