Hansen, Erik G.; Sextl, Martin; Reichwald, Ralf - In: Business strategy and the environment 19 (2010) 6, pp. 387-399
Corporations often engage in corporate community involvement (CCI) in order to improve the social and environmental … remain separate from corporate strategy. We propose the community-enabled balanced scorecard (CBSC) as a conceptual framework … for integrating both community and business goals in the strategic management of the firm. We use a case study research …