Microcredit has been recognized as an effective tool to foster entrepreneurship among the rural women. Traditionally, women entrepreneurs in Pakistan are handicapped in the matter of organizing and running their businesses due to absence of capital and fear of failure. With the efforts of...

In the past few decades, growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product...

Crime is a common phenomenon in rural and urban sectors, yet both the settings are not uniformly exposed to it. Indigenous communities’ engagement in crime deterrence activities has now appeared as an alternative and effective approach towards crime prevention and security maintenance around...

Pakistan is an agricultural country where 45% population is connected with agriculture. This population consists of males and females doing farming for their survival. Males are kept under consideration always while women potential is underestimated. Women work side by side with their males and...

Pakistan is an agricultural country where 45% population is connected with agriculture. This population consists of males and females doing farming for their survival. Males are kept under consideration always while women potential is underestimated. Women work side by side with their males and...