Payeras Llodrá, Margarita (contributor) - In: Tourismos : an international multidisciplinary journal … 6 (2011) 3, pp. 111-134
The Balearics’ economy is heavily dependent on tourism, generating revenue and employment; nevertheless, nowadays the archipelago is considered a traditional destination that could be currently reaching its mature stage. In this context, the new marketing guidelines for tourism adopted by the...