In today's complex and changing business environment the concern with sustainability has gained more notoriety. However, companies still do not have a sustainable perspective, but a short-term one, where their values are constantly forgotten and this concept is no longer welcomed. This research...

One of the most popular and widely used frameworks in strategic management is SWOT analysis (or SWOT hereafter), which represents the analysis of “strengths, weaknesses, opportunities, and threats.” SWOT helps identify the positive and negative factors in the external and internal...

A SWOT analysis is the method to evaluate the internal weaknesses and strengths of an organization as well as evaluating the threats and opportunities of its external environment. This is considered as an effective framework to plan and manage the organizational resources to achieve certain...