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Earnings-announcement narrative and investor judgment
Henry, Elaine; Peytcheva, Marietta - In: Accounting horizons : a quarterly publication of the … 32 (2018) 3, pp. 123-143
Persistent link: https://www.econbiz.de/10011944079
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Narratives of sustainability
Vetlesen, Arne Johan - In: Keynesian policies : a new deal in the European …, (pp. 215-233). 2018
Persistent link: https://www.econbiz.de/10011947514
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The effect of travel storytelling on corporate-based SNS on value and travel experience satisfaction
Lim, Sung-Taek - In: Journal of international trade & commerce 14 (2018) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10011948722
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Informal refugee entrepreneurship : narratives of economic empowerment
Mehtap, Salime; Al-Saidi, Abdul Ghafoor - In: Informal ethnic entrepreneurship : future research …, (pp. 225-242). 2019
Persistent link: https://www.econbiz.de/10011950002
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Strategic communication and emergence : a dual narrative framework
Winkler, Peter; Etter, Michael - In: Future directions of strategic communication, (pp. 54-70). 2020
Persistent link: https://www.econbiz.de/10012111999
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Pirates, ghosts, and customer loyalty : reviewing the dark ride experience
Langhof, Jan G.; Güldenberg, Stefan - In: Tourism management perspectives : TMP 31 (2019), pp. 398-420
Persistent link: https://www.econbiz.de/10012113075
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Inspiring innovation : 75 marketing tales to help you find the next big thing
Lury, Giles - 2019
Persistent link: https://www.econbiz.de/10012013792
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Storytelling-case archetype decoding and assignment manual (SCADAM)
Woodside, Arch G.; Sood, Suresh C. - 2016 - First edition
Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype --...
Persistent link: https://www.econbiz.de/10012013965
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Storytelling in the global age : there is no planet B
Boje, David M. - 2019
Persistent link: https://www.econbiz.de/10012018532
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Bringing marginalized communities into the innovation journey : digital storytelling as a means to express the better future for San people
Preez, Vikki du; Barnes, Veronica; Thurner, Thomas Wolfgang - In: African journal of science, technology, innovation and … 11 (2019) 1, pp. 29-36
Persistent link: https://www.econbiz.de/10012019181