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Narrativity and identity in the representation of the economic agent

Juille, Tom; Jullien, Dorian - In: The journal of economic methodology 24 (2017) 3, pp. 274-296

Persistent link: https://www.econbiz.de/10011809275

Storytelling and sustainability reporting : an exploratory study of leading US retailers

Jones, Peter; Comfort, Daphne - In: Athens journal of business & economics : AJBE 4 (2018) 2, pp. 147-162

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Chinese vs US investors' reactions to accounting narratives : an experiment

Yen, Alex C.; Riley, Tracey J.; Liao, Peiyu - In: Asian review of accounting 25 (2017) 4, pp. 526-548

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Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Woodside, Arch G. (contributor); … - 2009

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road...

Persistent link: https://www.econbiz.de/10011905417

Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity

Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011912502

Business cycle narratives

Larsen, Vegard H.; Thorsrud, Leif Anders - 2018

Persistent link: https://www.econbiz.de/10011914378

Compelling brand storytelling for luxury hotels

Ryu, Kyungin; Lehto, Xinran Y.; Gordon, Susan E.; Fu, … - In: International journal of hospitality management 74 (2018), pp. 22-29

Persistent link: https://www.econbiz.de/10011924585

Narrative sign restrictions for SVARs

Antolín-Díaz, Juan; Rubio-Ramírez, Juan Francisco - In: The American economic review 108 (2018) 10, pp. 2802-2829

Persistent link: https://www.econbiz.de/10011924598

Social media research : a narrative review

Kick, Markus - 2015

numbers of studies. However, the findings are highly diverse and confusing at the same time. This paper provides a systematic …

Persistent link: https://www.econbiz.de/10011926153

Storytelling für Unternehmen : mit Geschichten zum Erfolg in Content Marketing, PR, Social Media, Employer Branding und Leadership

Rupp, Miriam - 2016 - 1. Auflage

Storytelling als Basis für modernes Content Marketing Wirkung und Erzählformate guter Geschichten Zahlreiche … anschauliche Beispiele und praktische Checklisten zur Ideenfindung Storytelling ist für Marketingabteilungen das neue Fundament in …, Coca-Cola, Dove oder airbnb sind heutzutage in aller Munde, wenn es um Brand Storytelling geht. Doch was genau machen sie …

Persistent link: https://www.econbiz.de/10011929441