Similar Search Results

Storytelling : Geschichten für das Marketing und die PR-Arbeit entwickeln

Cossart, Edgar von - 2017

Cover -- Zum Inhalt / Zum Autor -- Titel -- Vorwort -- Inhaltsverzeichnis -- Teil I - Der Inhalt der Geschichte -- Akt 1 - Exposition -- Wie Geschichten wirken -- Information oder Emotion -- Die Idee -- Fakten, Erinnerung und Fantasie -- Die Geschichte der Akte Reitz-Melba -- Synopsis -- Akt II...

Persistent link: https://www.econbiz.de/10011837371

Finding voice through narrative storytelling : an exploration of the career development of young African females with refugee backgrounds

Abkhezr, Peyman; McMahon, Mary; Glasheen, Kevin; … - In: Journal of vocational behavior 105 (2018), pp. 17-30

Persistent link: https://www.econbiz.de/10011846180

Assessing the effect of organic-food short storytelling on consumer response

Nie, Yong You; Liang, Austin Rong Da; Chen, Dun Ji - In: The service industries journal 37 (2017) 15/16, pp. 968-985

Persistent link: https://www.econbiz.de/10011848007

Narrativity and identity in the representation of the economic agent

Juille, Tom; Jullien, Dorian - In: The journal of economic methodology 24 (2017) 3, pp. 274-296

Persistent link: https://www.econbiz.de/10011809275

Negotiating business narratives : fables of the information technology, automobile manufacturing, and financial trading industries

Borins, Sandford F.; Herst, Beth - 2018

Persistent link: https://www.econbiz.de/10011812909

Storytelling and sustainability reporting : an exploratory study of leading US retailers

Jones, Peter; Comfort, Daphne - In: Athens journal of business & economics : AJBE 4 (2018) 2, pp. 147-162

Persistent link: https://www.econbiz.de/10011815876

Chinese vs US investors' reactions to accounting narratives : an experiment

Yen, Alex C.; Riley, Tracey J.; Liao, Peiyu - In: Asian review of accounting 25 (2017) 4, pp. 526-548

Persistent link: https://www.econbiz.de/10011816008

Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research

Woodside, Arch G. (contributor); … - 2009

Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road...

Persistent link: https://www.econbiz.de/10011905417

Digital organizational storytelling on Youtube : constructing plausibility through network protocols of amateurism, affinity, and authenticity

Bell, Emma; Leonard, Pauline - In: Journal of management inquiry 27 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011912502

Business cycle narratives

Larsen, Vegard H.; Thorsrud, Leif Anders - 2018

Persistent link: https://www.econbiz.de/10011914378