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Wie Storytelling Marken stärkt und nicht aushöhlt : ein Plädoyer für einen leistungsbasierten Ansatz

Harder, Thomas; Wüthrich, Nicolas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 63 (2017) 2, pp. 17-21

Persistent link: https://www.econbiz.de/10011783444

Romane als Medium der Werbekommunikation : Positionen und Potenzial

Baetzgen, Andreas; Horn, Franziska; Zimmermann, Amelie - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 63 (2017) 2, pp. 22-28

Persistent link: https://www.econbiz.de/10011783459

On the predictability of narrative fiscal adjustments

Hernández de Cos, Pablo; Moral-Benito, Enrique - In: Economics letters 143 (2016), pp. 69-72

Persistent link: https://www.econbiz.de/10011616881

Sensemaking : the power of the humanities in the age of the algorithm

Madsbjerg, Christian - 2017

"Based on his work at companies like Ford, Christian Madsbjerg's SENSEMAKING is a provocative stand against the tyranny … history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders …, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with …

Persistent link: https://www.econbiz.de/10011617786

Payoff : the hidden logic that shapes our motivations

Ariely, Dan - 2016 - First TED Books hardcover edition

"Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation--how it works and how we can use this knowledge to...

Persistent link: https://www.econbiz.de/10011617792

Classifying the narrated #selfie : genre typing human-branding activity

Eagar, Toni; Dann, Stephen - In: European journal of marketing : EJM 50 (2016) 9/10, pp. 1835-1857

Persistent link: https://www.econbiz.de/10011617861

Profiting on purpose : creating a master narrative

Hirsch, Peter B. - In: Journal of business strategy 37 (2016) 4, pp. 47-51

Persistent link: https://www.econbiz.de/10011618129

Leading with wisdom : sage advice form 100 experts

Freed, Jann E. - 2013

Introduction to the eight practices -- Leaders know who they are -- Leaders don't let ego win -- Leaders connect with emphathy and compassion -- Leaders admit mistakes fearlessly -- Leaders embrace community -- Leaders model resilience -- Leaders create healthy work environments -- Leaders live...

Persistent link: https://www.econbiz.de/10011619034

We move our own cheese! : a business fable about championing change

Sower, Victor; Fair, Frank K. - 2017

Persistent link: https://www.econbiz.de/10011619070

Exploring the relationship between emotions and memorable tourism experiences through narratives

Servidio, Rocco; Ruffolo, Ida - In: Tourism management perspectives : TMP 20 (2016), pp. 151-160

Persistent link: https://www.econbiz.de/10011619566