Branding is a topic of great interest in the global hotel industry. In the USA, over 70 percent of the hotels are branded; in Canada, brand penetration is around 40 percent, in Europe it is under 25 percent and growing. Branded hotels tend to outperform comparable independent properties. A...

Purpose This paper aims to identify possible solutions to the current and persistent challenge of attracting and retaining qualified people to work in Canada’s hotel industry. The outlook for the industry is that a critical shortage of skilled workers will continue to exist for at least the...