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Empowering members of a brand...
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Bilgram, Volker
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Voigt, Kai-Ingo
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4
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Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
3
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Business horizons
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Harvard-Business-Manager : das Wissen der Besten
2
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Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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auch: International Journal of Innovation Management, Vol. 12, No. 3, Sept. 2008, 419-458
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Empowering members of a brand community to gain consumer insights and create new products : the case of the Vorwerk Thermomix research community
Kröper, Madeleine
;
Bilgram, Volker
;
Wehlig, Ramona
- In:
Strategy and communication for innovation
,
(pp. 415-426)
.
2013
Persistent link: https://www.econbiz.de/10010246306
Saved in:
2
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
Bilgram, Volker
-
2017
Persistent link: https://www.econbiz.de/10011901790
Saved in:
3
Crowdfunding data as a source of innovation
Bilgram, Volker
;
Gluth, Oliver
;
Piller, Frank T.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
3
,
pp. 10-18
Persistent link: https://www.econbiz.de/10011700462
Saved in:
4
Taming wicked civic challenges with an innovative crowd
Brunswicker, Sabine
;
Bilgram, Volker
;
Füller, Johann
- In:
Business horizons
60
(
2017
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10011653630
Saved in:
5
The moderating effect of personal features on the consequences of an enjoyable co-creation experience
Füller, Johann
;
Bilgram, Volker
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 68-108)
.
2017
Persistent link: https://www.econbiz.de/10011915456
Saved in:
6
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katharina
;
Füller, Johann
;
Hautz, Julia
; …
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 109-153)
.
2017
Persistent link: https://www.econbiz.de/10011915469
Saved in:
7
Shaping innovation in smart cities with the crowd
Bilgram, Volker
;
Brunswicker, Sabine
;
Füller, Johann
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 154-189)
.
2017
Persistent link: https://www.econbiz.de/10011915472
Saved in:
8
Consumer empowerment in crowdsourcing systems : effects of perceived empowerment on consumers' innovative behavior and change in brand passion
Bilgram, Volker
;
Füller, Johann
;
Piller, Frank T.
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 190-231)
.
2017
Persistent link: https://www.econbiz.de/10011915477
Saved in:
9
Involving lead users in innovation : a structured summary of research on the lead user method
Brem, Alexander
;
Bilgram, Volker
;
Gutstein, Adele
- In:
International journal of innovation and technology …
15
(
2018
)
3
,
pp. 1850022-1-27
Persistent link: https://www.econbiz.de/10011861241
Saved in:
10
Wie Innovationen Erfolg haben
Bilgram, Volker
;
Füller, Johann
;
Leitl, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
4
,
pp. 22-33
Persistent link: https://www.econbiz.de/10011939826
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