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Media selection as a strategic component of communication
George, Joey F.; Carlson, John R.; Valacich, Joseph S. - In: Management information systems : mis quarterly 37 (2013) 4, pp. 1233-1251
Persistent link: https://www.econbiz.de/10010225513
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Being known : a literature review on media visibility, public prominence and familiarity with implications for reputation research and management
Mariconda, Simone; Lurati, Francesco - In: Corporate reputation review : an international journal 17 (2014) 3, pp. 219-236
Persistent link: https://www.econbiz.de/10010402294
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Sport marketing and media research : contributions from the global network of scholars in sport management
Kim, Kihan; James, Jeffrey - In: Journal of global scholars of marketing science : … 23 (2013) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10010406135
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Corporate environmental reporting and news coverage of environmental issues : a agenda-setting perspective
Pollach, Irene - In: Business strategy and the environment 23 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010406645
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Radio's impact on preferences for patronage benefits
Keefer, Philip; Khemani, Stuti - 2014
Persistent link: https://www.econbiz.de/10010386476
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Medienmanagement und öffentliche Kommunikation : der Einsatz von Medien in Unternehmensführung und Marketing
Becker, Thomas - 2014
Persistent link: https://www.econbiz.de/10010253495
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The evidence of compelling arguments in agenda building : relationships among public information subsidies, media coverage, and risk perceptions during a pandemic outbreak
Rim, Hyejoon; Ha, Jin Hong; Kiousis, Spiro - In: Journal of communication management : an international … 18 (2014) 1, pp. 101-116
Persistent link: https://www.econbiz.de/10010254362
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Dialogic communmication and media relations in non-governmental organizations
Lee, Seow Ting; Desai, Mallika Hemant - In: Journal of communication management : an international … 18 (2014) 1, pp. 80-100
Persistent link: https://www.econbiz.de/10010254368
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Media relations with an emphasis on Czech practice
Karlíček, Miroslav - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 18 (2010) 2, pp. 64-72
Persistent link: https://www.econbiz.de/10003987593
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Mass media and massive failures : determining organizational efforts to defend field legitimacy following crises
Desai, Vinit M. - In: Academy of Management journal : AMJ 54 (2011) 2, pp. 263-278
Persistent link: https://www.econbiz.de/10009155825