//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Role of culture in celebrity e...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
India
29
Indien
24
Consumer behaviour
19
Konsumentenverhalten
17
Brand management
5
Innovation
5
Innovation management
5
Innovationsmanagement
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Advertising
4
Einzelhandel
4
Preismanagement
4
Pricing strategy
4
Retail trade
4
Theorie
4
Theory
4
USA
4
United States
4
Advertising effects
3
Brand
3
Brand image
3
Central bank
3
Country risk
3
Credit risk
3
Foreign exchange reserves
3
Geldpolitik
3
Gold standard
3
Goldstandard
3
Impact assessment
3
Kreditrisiko
3
Länderrisiko
3
Markenartikel
3
Markenimage
3
Monetary policy
3
Strategic management
3
Strategisches Management
3
Welt
3
Werbewirkung
3
more ...
less ...
Online availability
All
Undetermined
38
Free
13
Type of publication
All
Article
74
Book / Working Paper
34
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Arbeitspapier
17
Graue Literatur
17
Non-commercial literature
17
Working Paper
17
research-article
9
Aufsatz im Buch
4
Book section
4
Case study
1
Fallstudie
1
Reprint
1
more ...
less ...
Language
All
English
81
Undetermined
27
Author
All
Sahay, Arvind
66
Abhishek
30
Sahay, A.
14
Mukherjee, Sumitava
8
Dasgupta, Meeta
7
Kotabe, Masaaki
6
Jaikumar, Saravana
5
Koshy, Abraham
5
Aulakh, Preet S.
4
Gupta, R. K.
4
Saini, Gordhan Kumar
4
Sinha, P. K.
4
Kaul, Subhashini
3
Mathen, Nidhi
3
Mehta, Krishnesh
3
Mishra, Manoj
3
Mohapatra, Sanket
3
Pillai, Anandan
3
Rathi, Sawan
3
Sharma, Nivedita
3
Sinha, Piyush Kumar
3
Aulakh, Preet S
2
Barwise, Patrick
2
Bhamoriya, Vaibhav
2
Boon, Marko A. A.
2
Dewani, Prem Prakash
2
Ghura, Amarpreet Singh
2
Golwa, Ankur
2
Gould, Jane
2
Gupta, R.K.
2
Kalyanaram, Gurumurthy
2
Kumar, Bipul
2
Kumari, Rashmi
2
Mandjes, Michel
2
Riley, Debra
2
Saini, Gordhan K.
2
Saxena, Richa
2
Abhishek, .
1
Bahal, Shubhra
1
Banerjee, Prantosh
1
more ...
less ...
Institution
All
Economics, Indian Institute of Management
14
eSocialSciences
1
Published in...
All
Working paper / Indian Institute of Management, Ahmedabad
15
IIMA Working Papers
14
Journal of Indian business research
7
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
International journal of Indian culture and business management
4
Journal of Indian Business Research
4
Global business review
3
Journal of retailing and consumer services
3
European Journal of Marketing
2
International journal of retail & distribution management
2
Journal of Advances in Management Research
2
Journal of Consumer Marketing
2
Journal of International Business Studies
2
MIT sloan management review
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Vision : the journal of business perspective
2
World review of entrepreneurship, management and sustainable development
2
Anvesak : journal of the Sardar Patel Institute of Economic and Social Research
1
Decision
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Finance research letters
1
Global Business Review
1
International Journal of Retail & Distribution Management
1
International marketing ; Vol. II
1
International marketing ; Vol. VI
1
Internationalization and business models
1
Journal of Information & Knowledge Management (JIKM)
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of global marketing
1
Journal of information & knowledge management : JIKM
1
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
1
Journal of marketing
1
Journal of social and economic policy
1
Journal of the Academy of Marketing Science
1
Marketing Intelligence & Planning
1
more ...
less ...
Source
All
ECONIS (ZBW)
59
RePEc
21
OLC EcoSci
15
Other ZBW resources
13
Showing
1
-
10
of
108
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of culture in celebrity endorsement : Brand endorsement by celebrities in Indian context ; a review, synthesis and research propositions
Abhishek
;
Sahay, Arvind
-
2013
Persistent link: https://www.econbiz.de/10009781329
Saved in:
2
How to reap higher profits with dynamic pricing
Sahay, Arvind
- In:
MIT sloan management review
48
(
2006/07
)
4
,
pp. 53-60
Persistent link: https://www.econbiz.de/10003512575
Saved in:
3
A customer oriented approach to Identifying competitive advantage
Sahay, Arvind
-
2013
Persistent link: https://www.econbiz.de/10009752738
Saved in:
4
Market-driving behaviors : a framework for developing theory and practice
Sahay, Arvind
-
2013
Persistent link: https://www.econbiz.de/10009752739
Saved in:
5
Hatch Waxman Act and the Indian pharmaceutical firms : an analysis
Sahay, Arvind
;
Saini, Gordhan Kumar
- In:
Foreign trade review : quarterly journal of Indian …
43
(
2008
)
2
,
pp. 3-35
Persistent link: https://www.econbiz.de/10003784821
Saved in:
6
Market-driven versus driving markets
Jaworski, Bernard J.
;
Kohli, Ajay Kumar
;
Sahay, Arvind
-
2009
Persistent link: https://www.econbiz.de/10003835914
Saved in:
7
Indo-Thai FTA : Indian CTV/CPT and auto industry : a desk based analysis
Sahay, Arvind
;
Saini, Gordhan Kumar
- In:
Foreign trade review : quarterly journal of Indian …
41
(
2006
)
3
,
pp. 25-51
Persistent link: https://www.econbiz.de/10003439904
Saved in:
8
New vistas in entrepreneurship development
Chhikara, M. S.
;
Sahay, Arvind
- In:
Anvesak : journal of the Sardar Patel Institute of …
35
(
2005
)
2
,
pp. 85-106
Persistent link: https://www.econbiz.de/10003405303
Saved in:
9
Differential impact of advertising and distribution expenditure on Tobin's Q : a perspective from listed firms in India
Sahay, Arvind
;
Pillai, Anandan
- In:
Journal of Indian business research
1
(
2009
)
2/3
,
pp. 77-94
Persistent link: https://www.econbiz.de/10003908415
Saved in:
10
Assessing innovation quotient (InQ) of Indian auto component manufacturers
Mishra, Manoj
;
Sahay, Arvind
- In:
World review of entrepreneurship, management and …
6
(
2010
)
1/2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10003970068
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->