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Does involvement matter in S-Commerce? : the integrated role of emotion to explain satisfaction and loyalty in S-commerce for low vs high involvement products

Panitharn Juntongjin - In: Cogent business & management 9 (2022) 1, pp. 1-22

This paper investigates satisfaction and loyalty in social commerce by integrating the role of emotion as a mediating …, social commerce construct, perceived usefulness, and emotion. Using the mentioned constructs, this paper successfully …

Persistent link: https://www.econbiz.de/10014433767

Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer

Khessina, Olga M.; Verhaal, J. Cameron; Dobrev, Stanislav D. - In: Strategy Science 8 (2023) 4, pp. 464-483

Persistent link: https://www.econbiz.de/10014443978

The relationship of types of intuition to thinking styles, beliefs, and cognitions

Dennin, Allyson; Furman, Kayla; Pretz, Jean E.; Roy, … - In: Journal of behavioral decision making 35 (2022) 5, pp. 1-18

Persistent link: https://www.econbiz.de/10013464464

The interplay between customers' incidental and integral affects in value experience

Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538

Persistent link: https://www.econbiz.de/10013435572

What makes people happy? : decoupling the experiential-material continuum

Weingarten, Evan; Duke, Kristen; Liu, Wendy; Hamilton, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 97-106

Persistent link: https://www.econbiz.de/10014289742

Customers' emotions and openness to product co-creation: : an empirical analysis based on eeg data

Biercewicz, Konrad; Wiścicka-Fernando, Małgorzata - In: European research studies 26 (2023) 2, pp. 49-69

Persistent link: https://www.econbiz.de/10014307884

The colour red for emotion in cross-cultural e-commerce

Broeder, Peter; Wildeman, Nienke - In: Eurasian journal of business and economics : EJBE 13 (2020) 25, pp. 75-89

Persistent link: https://www.econbiz.de/10012225646

Personality, mood, or emotion? Influence of customer trait and state during the cellar door experience on sales and word-of-mouth intention : a Bayesian approach$dGenevieve d’Ament...

D'Ament, Genevieve; Nayeem, Tahmid; Saliba, Anthony J. - In: Wine Economics and Policy 13 (2024) 1, pp. 49-62

-created with staff during a cellar door experience. The influence of a participant's personality, mood, and emotion on onsite sales …

Persistent link: https://www.econbiz.de/10015057477

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

The research of cognitive and affective behaviour during shopping

Trandafilović, Igor; Pašić, Vesna; Perunović, Snežana - In: Facta Universitatis / Series economics and organization … 10 (2013) 2, pp. 147-164

Persistent link: https://www.econbiz.de/10010458732