Purpose This study aims to explore if, with increasing consumer empowerment, consumers are actively pulling content through a multitude of platforms rather than relying on media owners to dictate their product choices. How do media owners and content producers move toward a more reciprocal and...

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments...

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Purpose – The purpose of this paper is to seek to discuss how the new media revolution can improve social marketing by bringing the “place” (one of four P's from the marketing mix) closer to the consumer. Design/methodology/approach – This paper describes current new media trends related...

Purpose – This paper provides illustrations of more creative ways of encouraging adolescents to recount their consumption experiences, specifically relating to internet use. Design/methodology/approach – The research was conducted “in school”, amongst 14‐17 adolescents in Scotland. The...