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Showing
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1
Globalisation and national culture : structure, regulation and content in the advertising industry in Australia
Sinclair, John
-
1992
Persistent link: https://www.econbiz.de/10000148921
Saved in:
2
Global strategy in the international advertising industry
Walters, Peter G.
;
Whitla, Paul
;
Davies, Howard
- In:
International business review : the official journal of …
17
(
2008
)
3
,
pp. 235-249
Persistent link: https://www.econbiz.de/10003730942
Saved in:
3
The
globalization
of marketing services
Sorrell, Martin
- In:
The global market : developing a strategy to manage …
,
(pp. 207-216)
.
2004
Persistent link: https://www.econbiz.de/10002120164
Saved in:
4
Producer service firms in globalising cities : the example of advertising firms in Stockholm
Hermelin, Brita
- In:
The service industries journal
29
(
2009
)
3/4
,
pp. 457-471
Persistent link: https://www.econbiz.de/10003870658
Saved in:
5
Small town, big campaigns : the rise and growth of an international advertising industry in Amsterdam
Röling, Robert W.
- In:
Regional studies
44
(
2010
)
7
,
pp. 829-843
Persistent link: https://www.econbiz.de/10003993231
Saved in:
6
Resource endowments, market positioning, and competition in transitional economies : global and local advertising agencies in Hungary
Wilson, Rick T.
;
Amine, Lyn S.
;
Wilkinson, Ian F.
- In:
International marketing review
26
(
2009
)
1
,
pp. 62-89
Persistent link: https://www.econbiz.de/10009522654
Saved in:
7
Multinational advertising agencies in Latin America : from historical development to present practices
Torres-Baumgarten, Gladys
- In:
Advertising in developing and emerging countries : the …
,
(pp. 233-251)
.
2011
Persistent link: https://www.econbiz.de/10009261721
Saved in:
8
Globalization
, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia
Kim, Kwangmi Ko
;
Cheng, Hong
- In:
The Routledge companion to advertising and promotional …
,
(pp. 131-145)
.
2013
Persistent link: https://www.econbiz.de/10010197573
Saved in:
9
The advertising industry in Latin America : a regional portrait
Sinclair, John
- In:
The Routledge companion to advertising and promotional …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10010197575
Saved in:
10
Relocating centers and peripheries : transnational advertising agencies and Singapore in the 1950 and 1960
Crawford, Robert
- In:
Enterprise & society : the international journal of …
16
(
2015
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10011551595
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