Purpose – The purpose of this paper is to explore the interaction effect of information richness, retailer brand, and extended offers on customer purchase intention in e-commerce. Design/methodology/approach – Hierarchical moderator regression analysis and simple slope analysis were used to...

Purpose – The purpose of this paper is to compare organizational web site design attributes between US and Chinese small- and medium-sized enterprises (SMEs). Design/methodology/approach – The study uses 18 web site design variables identified by previous research. Findings – The results...

Purpose The purpose of this paper is to examine the process of consumer satisfaction formation for e-commerce. The study also predicts that the satisfaction formation model of e-commerce will differ between the US and Korean consumers due to differences in cultural background....

Purpose – The purpose of this paper is to introduce a research exploring the important strategic elements and their prioritisation for e-retailers’ home delivery logistics process efficacy improvement. Design/methodology/approach – The research was completed through focus group, survey and...

Purpose – The aim of this paper is to explore and better understand e-relationship marketing and to identify elements (key concepts) that are predominant to ensure success via the internet. Design/methodology/approach – The exploratory cognitive mapping technique (Cossette, 2004) employs...

Purpose Based on service-dominant logic (SDL) and related perspectives, which suggest that value is co-created through the integration of resources, the purpose of this study is to propose a model which considers two value co-creation sources: firm resources, in the form of process...

Purpose – Consumer online resale is becoming an increasingly common method of both buying and selling goods. When an item can be easily resold online, consumers' subjective estimation of the value of that item changes in complex ways based on consumption cost and resale return. This in turn...