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This paper reports on a study that examined the relationship between a small winery cluster and the implementation of a government-sponsored Internet portal—the WinesOfGippsland.com site. Literature relating to industry clusters and Internet portals is examined to identify the beneficial...
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This paper reports on a study that examined the relationship between a small winery cluster and the implementation of a government-sponsored Internet portal—the WinesOfGippsland.com site. Literature relating to industry clusters and Internet portals is examined to identify the beneficial...
Persistent link: https://www.econbiz.de/10005455933
This article reports on the perceived benefits associated with the adoption of radio frequency identification (RFID) technology by the wine industry. RFID is an emerging innovation that potentially enables the tracking of all items across the supply chain. Wine production is an important global...
Persistent link: https://www.econbiz.de/10008755226
Purpose – The paper aims to document a set of important success factors that need to be considered when undertaking traditional surveys within the Australian wine industry. Design/methodology/approach – Reflecting on the relatively high rate of survey returns from research conducted within...
Persistent link: https://www.econbiz.de/10014815393
This article reports on research that examined internet adoption by 225 Australian wineries. Findings indicate that this new technology has been widely embraced by the industry and that numerous perceived benefits, especially associated with e‐mail marketing, are being achieved. The study...
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