Both national and regional studies of economic change are often depending on aggregated variables such as GDP levels, wages or population development. In this paper I will discuss how data concerning individual firms can be used in studying regional economic change. This material can also be...

Both national and regional studies of economic change are often depending on aggregated variables such as GDP levels, wages or population development. In this paper I will discuss how data concerning individual firms can be used in studying regional economic change. This material can also be...

Both national and regional studies of economic change are often depending on aggregated variables such as GDP levels, wages or population development. In this paper I will discuss how data concerning individual firms can be used in studying regional economic change. This material can also be...

Purpose: By studying the marketing of advertising space, this paper aims to study how class, gender and region were portrayed in terms of economic considerations in adverts selling advertising space to potential advertisers. The paper studies how readers were discursively transformed into...