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The role of other customers during self-service technology failure
Yi, Youjae; Kim, Seo Young - In: Service business 11 (2017) 4, pp. 695-715
Persistent link: https://www.econbiz.de/10011914936
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Could consumer choice be influenced by intertemporal factors? : a study of consumer behavior in the Chinese theme park "S" in Chengdu
Guan, Zhenzhong; Zhao, Na; Hao, Panpan - In: Service business 11 (2017) 4, pp. 741-766
Persistent link: https://www.econbiz.de/10011915002
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The effect of organizational responses to service failures on customer satisfaction perception
Cheung, Fung Yi Millissa; To, W. M. - In: Service business 11 (2017) 4, pp. 767-784
Persistent link: https://www.econbiz.de/10011915006
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Effects of social media on consumers' purchase decisions : evidence from Taobao
Kwahk, Kee-Young; Kim, Byoungsoo - In: Service business 11 (2017) 4, pp. 803-829
Persistent link: https://www.econbiz.de/10011915011
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Coupling techno-economic energy models with behavioral approaches
Fragnière, Emmanuel; Kanala, Roman; Moresino, Francesco; … - In: Operational research : an international journal 17 (2017) 2, pp. 633-647
Persistent link: https://www.econbiz.de/10011915349
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Consumers' responses to cause related marketing : moderating influence of cause involvement and skepticism on attitude and purchase intention
Patel, Jayesh D.; Gadhavi, Dharmesh D.; Shukla, Yupal S. - In: International review on public and non-profit marketing 14 (2017) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011916288
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Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Wiebe, Jeff; Basil, Debra Z.; Runté, Mary - In: International review on public and non-profit marketing 14 (2017) 2, pp. 197-215
Persistent link: https://www.econbiz.de/10011916368
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Impact of students' experiences on brand image perception : the case of Vietnamese higher education
Vo Thi Ngoc Thuy; Hoang Doan Phuong Thao - In: International review on public and non-profit marketing 14 (2017) 2, pp. 217-251
Persistent link: https://www.econbiz.de/10011916386
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Role of celebrity in cause related marketing
Thamaraiselvan, N.; Arasu Balasubramaniam, Senthil; … - In: International review on public and non-profit marketing 14 (2017) 3, pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
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Corporate social responsibility and consumer behavior in the cosmetics sector : a study in the Spanish context
Vázquez-Burguete, José Luis; Sahelices-Pinto, César; … - In: International review on public and non-profit marketing 14 (2017) 3, pp. 375-390
Persistent link: https://www.econbiz.de/10011916502