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Exploring factors influencing purchasing behaviour of consumers : an empirical study of green purchasing behaviour

Bhagat, Rohit; Chauhan, Vinay - In: World review of entrepreneurship, management and … 20 (2024) 2, pp. 219-234

Persistent link: https://www.econbiz.de/10015055512

Factors affecting consumers' purchase decisions on green products in a developing market

Watcharapoj Sapsanguanboon; Wethaya Faijaidee - In: World review of entrepreneurship, management and … 20 (2024) 2, pp. 256-271

Persistent link: https://www.econbiz.de/10015055518

Effect of online review comment recency on information processing : interaction between overall and recently posted individual ratings

Shin, Seunghun; Xiang, Zheng - In: Journal of hospitality marketing & management 33 (2024) 5, pp. 602-625

Persistent link: https://www.econbiz.de/10014564202

Information und Kaufentscheidung : Methoden und Ergebnisse empirischer Konsumentenforschung

Kuß, Alfred - 1987

Persistent link: https://www.econbiz.de/10013374536

Context and cognition in consumer psychology : how perception and emotion guide action

Foxall, Gordon R. - 2018

Persistent link: https://www.econbiz.de/10011593867

The artificial intelligence-enabled customer experience in tourism : a systematic literature review

Ghesh, Nada; Alexander, Matthew; Davis, Andrew - In: Tourism review 79 (2024) 5, pp. 1017-1037

Persistent link: https://www.econbiz.de/10015049375

Gaming and luxury brands : love and hate

Guzzetti, Alice; Crespi, Roberta; Atwal, Glyn - In: The journal of business strategy 45 (2024) 3, pp. 206-213

Persistent link: https://www.econbiz.de/10015056011

Rooting for the green : consumers and brand love

Hamouda, Manel; Aissaoui, Aroua - In: The journal of business strategy 45 (2024) 4, pp. 275-281

Persistent link: https://www.econbiz.de/10015056019

The leader of the pack : how Chewy became the alpha figure

Weinstein, Art T.; Alegria, Christopher; Araujo, Daniela; … - In: The journal of business strategy 45 (2024) 4, pp. 282-291

Persistent link: https://www.econbiz.de/10015056020

The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality

Haynes, Douglas E. - 2023

"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...

Persistent link: https://www.econbiz.de/10013355415