In order to receive adequate rewards for the firm's innovations and performance in logistics, managers have to measure and sell the value that is being provided to customers. Value, once determined, must be sold to customers and also to top management within the firm. There are several value...

Due to the increasingly competitive global business environment supply chain compression (reducing or eliminating the number of unnecessary logistical activities in a given supply chain) will be imperative for carriers, shippers and customers. Consequently, a premium will be paid for those...

Purpose In business, online reviews have an economic impact on firm performance. Customers’ data in the form of online reviews was used to understand the appreciation and service complaints written by previous customers. The study is an analysis of the online reviews written by the customers...

Purpose – The purpose of this paper is to define event evaluation, develop a conceptual model of its process and elements, review pertinent literature, and draw conclusions pertaining both to the discourse on evaluation and its praxis. Design/methodology/approach – General review of...

Purpose In a major multi-sport event, the athlete is both a benefactor and producer of organizational activities. Athletes’ centrality makes understanding their satisfaction with the event an important management activity. The purpose of this paper is to examine the lived athletes experience...

Purpose – The present paper is an attempt to provide a holistic approach of the Greek banking sector and how it operates. Design/methodology/approach – A survey was carried out in the banking sector of Greece in order to gather information regarding customer satisfaction and loyalty, while...

Purpose – The purpose of this paper is to examine the technical and relational value proposition preferences of credit union members and to examine the relationship between their preference and patronage activity. Design/methodology/approach – A total of 800 members of credit unions were...

Purpose – Although perceived as a wrong act, insurance fraud is a prevalent phenomenon. The purpose of this paper is to understand the psychological factors that lead to reporting an exaggerated/false insurance claim would enable insurance companies and policy makers to devise better...

Purpose – This study attempts to investigate the causal relationships between perceived trust, perceived value, customer satisfaction, and corporate reputation to understand how customer perceptions evolve into customer loyalty in the restaurant sector. Design/methodology/approach – This...