The adoption of a market orientation (MO) model for effective management of small and medium enterprises (SMEs) in Nigeria and beyond has drawn diverse views. Extant studies conducted in Nigeria in the past decades have leveraged on the existing entrepreneurial marketing model that has not...

In diesem Interview wird erläutert, (a) dass Unternehmen dem Gemeinwohl dienen, indem sie innovative und produktive Wertschöpfung betreiben, (b) dass Gewinne ein Signal und eine Belohnung für gelungene Wertschöpfung sind, weil sie zum Ausdruck bringen, dass die freiwillige...

This is an essay in conceptual clarification: by way of comparison with the Aristotelian idea of individual citizenship for the antique polis, this article develops an ordonomic concept of "corporate citizenship" that offers two insights for academic scholarship. First, we clarify what is meant...

Passion - in the sense of fervent commitment to action - and compassion - understood as sensitive openness for social and ecological concerns - are not a sure formula for business success. Whether social or ecological entrepreneurs, who find themselves under pressure from market competition,...

Dieser Artikel entwickelt einen ordonomischen Beitrag zur Corporate Governance in und durch Unternehmen. Den Ausgangspunkt markiert die unternehmensethische Über-legung, dass sich die gesellschaftlichen Rahmenbedingungen für unternehmerische Wertschöpfung auf Märkten in einem grundlegenden...

The purpose of this article is to develop an ordonomic conceptualization of corporate citizenship and new governance that (a) provides a framework for positively explaining the political participation of companies in new governance processes and (b) does not weaken but instead strengthens the...