Purpose: We propose and demonstrate a concept development process (CDP) as a framework to solve a value stream mapping (VSM) related process layout design optimization problem. Design/methodology/approach: A case study approach was used to demonstrate the effectiveness of CDP framework in a...

The ultimate purpose of business activity of making money (Goldrat) is disposed to the customer, in exchange of the value served to him, which is essentially tangible. It requires that the organization sustainably invests resources and initiatives to delight the customer. The objectives are...