Winkler, Peter; Kretschmer, Jannik; Etter, Michael - In: Journal of Communication Management 25 (2021) 4, pp. 353-367
Purpose: Over recent years, public relations (PR) research has diversified in themes and theories. As a result, PR presents itself today as a multi-paradigmatic discipline with competing ideas of progress that mainly circle around questions of ontology and epistemology, i.e. around defining...